Perrier is an iconic French brand associated with artistry and daring, which is sold at over 140 countries worldwide. Perrier’s target audience are men and women 25-years-old and older, who enjoy the beverage while sitting at the local cafe, exploring the city’s nightlife scene, and even at the corner convenience store. An Iconic brand calls for an iconic launch party, and so we decided to sponsor an event by Time Out Tel Aviv, the city’s culture and entertainment bible.

Time Out Tel Aviv celebrated the magazine’s 700th issue with a soiree at the Helena Rubinstein gallery in the city, attended by Tel Aviv’s top culture, media, fashion, and culinary taste-makers. The guests enjoyed refreshing Perrier as well as cocktails and great music.