Pepsi Max returns for another culinary journey in search of the best street food in Israel. As part of the “Top Street Food 2016” campaign, visitors to the Pepsi Max website can join a team of culinary experts in choosing the 50 best street food restaurants in Israel.
The campaign celebrates Pepsi Max’s connection to the bustling culinary scene of the Israeli street food, and is being held for the second time – following the great success of last year’s campaign (which won four awards at the MAA Globes Awards and a wide media attention).
The campaign will be promoted by a humorous television ad starring Bar Refaeli and a series of online videos starring Chen Mizrachi and Gadi Wilcherkasi – two of the most successful and funniest web celebrities in Israel.
In the first part of the activity, everyone will be invited to visit a dedicated website where they could vote for their favorite street food restaurants. Later, a list of 50 top-rated restaurants would be announced.