Goldstar

Millions of Israelis enjoy a cold glass of Goldstar in a pub with good friends. Then they enjoy another round of Goldstar. And if the evening is long and there is good music, then there likely be a third round. Goldstar is the most popular, most enjoyed beer in Israel, and that’s something worth toasting!

Goldstar is a red lager beer with a unique flavor and aroma and 4.9% alcohol.

The beer is made according to a recipe that is more than 60 years old, from a mixture of both light roasted and dark roasted malt, in a traditional process that gives it its deep flavor.

In recent years Goldstar has become synonymous with the ‘authentic’ Israeli: the rough, witty, self-conscious (well, partially self-conscious) man or the woman who knows what’s what.

In its early days, Goldstar was sold as “Nesher Gold Star” beer, with the now iconic symbol of “Nesher” beer on its label. Goldstar was the first beer in Israel to be sold in barrels and was first served at the legendary pub “Ha’Mozeg” (the Bartender) in Tel Aviv’s old central bus station.

You cannot talk about Goldstar without mentioning its history of extraordinary ad campaigns. Paul Newman enjoyed a cold one in a Goldstar ad from 1961. Before he became a publicist and politician, Yair Lapid appeared in a Goldstar ad designed as a tribute to the film ‘Top Gun’. Moshe Datz, Sharon Regiano and even international model Claudia Schiffer are some of the public figures that have been associated with the brand.

Goldstar has a strong tradition of promoting cultural and musical events in Israel. The “Goldstar Sound System” festival has featured some of Israel’s leading musicians, including Berry Sakharof, Yehuda Poliker, Aviv Geffen, Mosh Ben Ari, and Balkan Beat Box, as well as international artist Robin Gibb of the Bee Gees. The Goldstar brand supports the annual Haifa Beer Festival, as well as the Goldstar Zappa music club.