Heineken

Whether you are watching a Champions League game, hanging out with friends, or attending a formal event, there’s always room for great taste. And for great taste, there’s always Heineken.

Nothing about Heineken Brewery’s modest beginning could suggest that it was destined to become the world’s top-selling premium lager beer. Gerard Adriaan Heineken, a 22-year-old pharmacist, bought the brewery in 1864. There, he crafted the formula for the perfect beer, using water, malt, and hops. Since that day, Heineken’s brewery has brewed billions of liters of beer without making a single alteration to the original recipe, and rightfully so, because Heineken is the only beer brand sold in 192 countries around the world.

Heineken has been the primary sponsor of the Champions League for over a decade. Heineken is also responsible for the “Champion of the Match” campaign, starring legendary coach Jose Mourinho and directed by award-winning director Guy Ritchie.

Heineken’s reputation as a brewery that puts quality first precedes it. Heineken is made from the finest ingredients and adheres to strict quality control procedures. Heineken’s Quality Control Center receives monthly product samples from each of its 140 breweries worldwide.

The Heineken brand is rooted in tradition, alongside innovation and technological advancement. Heineken Extra Cold is a fine example of the brewery’s innovation – a new pouring technology in which Heineken is poured from a frozen tap straight into a frozen glass. The result? A refreshing, smooth and ice-cold pour with more delicate bitter notes, perfect for the Israeli climate.